Branding resources: AI tools, brand guidelines and type on BRRRANDING

59 resources

The AI tools, brand guidelines, fonts and mockups we would point a friend to. Picked by hand, nothing on the list is paid for.

3D Meshy

Makes textured 3D models from a prompt or image, for packaging, objects and brand props.

Images Krea

Real-time image generation, upscaling and style training. Good for building moodboards live with a client.

Vectors Recraft

Generates editable SVG icons and illustrations, with saved styles that keep a set consistent.

Vectors Linearity Curve

Vector app for Mac and iPad with auto trace and background removal built in.

Motion Runway

Video generation and editing. Use it to animate key visuals and pitch motion ideas before a full build.

Motion Kling

Image-to-video with steady camera moves. Handy for short brand loops and social cuts.

Type WhatTheFont

Upload a photo of lettering and it suggests matching or similar typefaces.

Mockups Flair

Drop in a product or package and generate styled scenes around it for brand presentations.

Presentation Gamma

Drafts decks and one-pagers from a prompt. A quick first pass on a brand book you then refine.

1975 manual, PDF NASA

The worm logo manual by Danne and Blackburn, hosted free by NASA. Still a lesson in rigour.

Live site Toledo Museum of Art

A folding 3D cube mark over old masters, with logo construction, bold colour pairs and big museum imagery. By Lafayette American.

Live site The Atlanta Journal-Constitution

A blackletter masthead next to a bold sans and an electric blue hyphen device, with archive photo rules, grids and motion. By Matchstic.

Live site Klarna

Proudly pink. How Klarna speaks and looks, with a playful voice and bold, photo-led style.

Live site Perplexity

Teal grids, cut-corner frames and retro-futurist art direction, from the logo to every sub-brand. Made with Smith & Diction.

Live site Mozilla

Open brand hub for Mozilla and its products, with logo, colour, type and voice rules.

Live site Dropbox

One of the best-known brand sites. Clear sections on colour, type, illustration and motion.

Live site Webflow

A clean SaaS example: full type scale, colour rules, a three-tier illustration system and short motion notes, plus voice and tone.

Live site Squarespace

Squarespace Foundations: big imagery, motion and campaign work that show the system instead of just describing it.

Live site Cash App

Logo, colour, type, motion and voice for a brand built on order versus explosive freedom.

Live site Toom

Loud yellow, a chunky outlined wordmark and a garlic-head mascot, with rules for photos, labels, headlines and subway posters. By Gander.

Live site Atlassian

Logos, colour, type, iconography and illustration rules for a multi-product family.

Live site Instacart

Logo, the carrot, the Big Green Bag, colour and type, laid out as a warm, editorial brand guide.

Live site ChowNow

An editorial guide with colour ratio pages, cut-out photography, icons and UI, shown on real posters, apps and packaging.

2025 guidelines, PDF OpenTable

A calm 63-page book: serif headlines, colour swatches named after food, a voice tone map, and motion and photo direction.

Live site The Zero Proof

A warm, retro drinks brand with a bold occasion icon set, an 11 colour palette, type in use, product photography and mobile screens.

Live site Happy Viking

Chunky headlines, a ten-colour palette with pairing rules, a rounded block grid and photo rules, shown on packs, billboards and social. By Gander.

Live site Touski

A playful guide for a food co-op: a tilted stamp logo with angle rules, cut-out vegetable icons, punchy colour fields and scattered type.

Live site eBay Playbook

eBay's Evo system as an editorial playbook: logo, type, colour, motion, illustration and photography, shown on billboards and app screens.

Live site SeatGeek

Old event posters and ticket stubs drive the system: illustration, app screens, arena signage and wild postings, all shown at full size.

Live site Headspace

A joyful orange and yellow system, shown through real slides, illustration, photos, motion and billboards.

Live site OKO

Gander's styleguide for OKO: wavy food patterns, cobalt and cream, bold portrait crops and clear voice, illustration and packaging rules.

Live site GitHub

Well-organised toolkit covering brand attributes, logo, type, colour, graphics and voice.

Live site Replit

A warm off-white brand site with a clear type scale, an orange palette you can copy as CSS, a logo grid and misuse examples.

Live site Zapier

A warm orange system where textured illustration, grids and type pairings make an automation tool feel human.

Live site Docusign

Full-bleed colour bands, logo construction and 3D illustration grids, plus rare sections on sound and motion. Made with Basic/Dept.

Case study Union AI

Order's guideline book for Union AI: huge yellow cover type, the logo built on a visible grid, symbol scaling and photo masks.

Live site Wise

Wise's design site, from brand direction and inspiration to the system behind the app.

Live site Deblock

A young fintech brand book with gritty photo direction, 3D product visuals, motion and a full voice system.

Live site Base

A pure blue brand site: a modular square wordmark, Base Sans with a mono cut, sub-brand lockups, motion rules and posters.

Live site Slush

Loud condensed type, 3D tube shapes and sticker icons for a crypto wallet, with clear pages for logo, colour, elements and outdoor use.

Live site Obliques

Condensed type, acid green with soft pastels and 3D cylinder shapes, with clear grid and layout rules for documents. By Mambo Mambo.

Live site Herman Miller

Editorial guidelines, from what they believe and their voice to type, colour and photos.

Live site Firsthand

A wide serif wordmark, cobalt botanical cut-outs and tactile packaging photos in a refined, airy guide for a grooming brand.

Live site Every

A rare type-led guide: a serif paired with custom handwritten capitals, scribble graphics and colourful lockups. By Order.

Live site Folkland

Woodcut-style type, folk icons and earthy colour blocks, carried from fry packs to billboards, with honest farm photo rules. By Gander.

Live site World

Calm, Swiss-style guidelines from Tools for Humanity: large type, airy grids, Orb renders and wave gradients on signage and web.

Live site Discord

Short, friendly guidelines for logo, Clyde mascot and colour. A good model for a light brand site.

Live site DevRev

Their 2024 visual identity guidelines: strategy, logo, type, colour, photography and illustration.

Live site Tensure

Bold blob shapes, grid-based type rules and a colour range from subtle to vibrant, all shown on real layouts. By Matchstic.

Live site IBM Design Language

Deep reference for the 8-bar logo, IBM Plex, grid, colour, icons and motion at enterprise scale.

Free + paid Mockuuups Studio

Thousands of device and print mockups you can fill in the browser, Figma or the Mac app.

Paid Future Fonts

Buy typefaces while they are still in progress, at lower prices, from independent designers.

Free + paid Pangram Pangram

Contemporary foundry where every font is free to try before you license it for a client.

Paid, free trials Typeverything

Display typefaces full of character, from a collective led by Andrei Robu. Trial fonts to test first.

Free + paid Mockup Maison

Real photography, no CGI. 3,500+ PSD and video mockups, from print to packaging.

Free + paid Bendito Mockup

2,000+ art-directed photo mockups, with new drops every week. Strong on packaging, print and food.

Free + paid Rico Supply

190+ motion templates for Jitter that you edit in the browser, no After Effects needed. Great for animated case study shots.

Paid True Grit Texture Supply

Analog textures, halftones and brushes for Photoshop, Illustrator and Procreate.

Free Phosphor Icons

Open-source icon family with six weights, so icons can match the stroke of your type.

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