London Film School

London Film School is the oldest film school in the UK. It started in 1956 in a Brixton butcher's shop, and The Hollywood Reporter now ranks it among the top 15 film schools in the world. Its old identity and website no longer showed that, and the school was changing fast: a new CEO, new courses, more affordable Master's programmes, a short course school called London Film Works and new premises in Covent Garden.

In 2025 LFS asked Rabbithole, a long standing partner with studios in Leeds and Glasgow, for a new identity, website and marketing materials. The strategy brings back the rebellious, punk edged spirit the school was founded on and pairs it with the confidence of a world leading institution.

Red has been the school's colour since the 1960s, most famously on its red entrance doors, so Rabbithole kept the monochrome approach and only made the red brighter for screens. A red frame sits outside and above the logotype, a nod to framing as the first creative choice a filmmaker makes. Type is set in Waldenburg by Kimera, a condensed face that goes big on posters and screens and stays calm at small sizes.

The system runs across idents, street posters, alumni campaigns, prospectuses and course books, merch, signage and a new website that Rabbithole designed and built in house.