All projects / Color

Red in branding

Red is the loudest choice on the shelf and the hardest to get wrong. The identities here use it as a signal colour, as a full flood, or as the one accent that makes everything else look calm. BRRRANDING has 40 identities where red leads the palette; the colours are read from the work itself, not guessed.

It shows up most in Food & Drink (9), Culture & Events (8) and Tech (5). The usual partners are Blue (14), Beige & Brown (11) and Orange (11). Studios include Bold Scandinavia, Another Design and Area17; the newest additions are London Film School by Rabbithole, Common Goal by Barkas and Culture House Sunderland by Studio Blackburn.

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Typefaces in these identities

All typefaces in use