Munchies and Cream

Munchies & Cream is an ice cream brand for people who want something a little less predictable: bold flavours, limited drops and a close link to food culture. The goal was a brand people follow, collect and talk about, not just pick from a freezer, with a clear personality from day one and room to keep changing with every new flavour and product.

Two26 took the name literally and turned Munchies and Cream into two characters at the heart of the brand. Instead of fixing them in place, the studio built a modular illustration system, so their expressions and personalities shift with each flavour, campaign or message.

Paired with bold typography and a vibrant colour palette, the characters carry a visual world that can keep growing without losing itself, from packaging and social content to merch and limited drops.