Sitko Pizza

Sitko is a sourdough pizza and innovation company that does its own thing. The brief to Werklig was to "sprinkle on some punk rock". Sitko needed a brand strategy and an identity that set it apart from the many artisan pizzerias that look alike, and that could stretch to new product groups and retail products.

The identity is built on the different meanings of the word culture: the customs of a group of people, the arts, and the microbes that sourdough needs to live. It treats the brand like a punk show, a mix of influences from subcultures and art movements with a do-it-yourself attitude. There is no single fixed logo. The Sitko name appears in many hand-drawn and lettered forms, with a white dough shape that keeps changing as the constant.

Werklig created a photography concept that treats pizza dough and ingredients like art pieces: dough draped over statues and sculptures, vegetables and tins lit like still life paintings. The system runs across pizza boxes, flour bags, beer cans, T-shirts, a cycling suit, posters and the website, with the graphics kept almost entirely black and white.

The work won the Red Dot Grand Prix, Gold at Vuoden Huiput and at the ADCE Awards, and Best of Food at the Dieline Awards in 2022. Photography by Tuukka Koski.