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BRRRANDING

All projects / Typography

Serif typography in branding

Serif type signals heritage, editorial authority or a touch of luxury, and lately it has been showing up in places it never used to, from tech startups to food brands. These identities use it with intent. BRRRANDING has 54 identities tagged serif, each checked by eye against the work.

Named typefaces in this set include Azeret, Basier Mono Circle, Beatrice, Brûle and Cooper. It is most often paired with Sans-serif (35), Display (15) and Monospace (6). Common in Tech (11), Food & Drink (8) and Culture & Events (5). The newest additions are Sitko Pizza by Werklig, Purple Garden by Mother Design and Cocolab by Wedge.

54 projects

Sitko Pizza brand identity, packaging and photography by Werklig

Sitko Pizza by Werklig
Purple Garden brand identity, wordmark and app by Mother Design

Purple Garden by Mother Design
Cocolab oral care brand identity and packaging by Wedge

Cocolab by Wedge
Dallas Trinity FC brand identity by Moniker

Dallas Trinity FC by Moniker
Camp Yerba brand identity for Yerba Madre by Forth+Back

Camp Yerba by Forth+Back
Yield onchain summit brand identity by Bajgart Design Office

Yield by Bajgart Design Office
Tendril self-watering planter brand identity by Red Antler

Tendril by Red Antler
HumaHome real estate agency brand identity by Kidults

HumaHome by Kidults
Robin legal AI brand identity by Otherway

Robin by Otherway
Melius brand identity by View Source

Melius by View Source
Bar Rêve brand identity by DutchScot

Bar Rêve by DutchScot
BrewBike brand identity by Koto

BrewBike by Koto
PostNord Bragdguldet stamps by Bedow

PostNord Bragdguldet by Bedow
Ytri Island Retreat brand identity by Bielke&Yang

Ytri Island Retreat by Bielke&Yang
Caitlyn brand identity by Kallan & Co

Caitlyn by Kallan & Co
Ariadne brand identity by CRU

Ariadne by CRU
Expensify brand identity by The Collected Works

Expensify by The Collected Works
Care.com brand identity design by Manual

Care.com by Manual
Pigment agentic AI brand identity design by Fiasco

Pigment by Fiasco
Circus brand identity by LIT Create

Circus by LIT Create
Saaristo brand identity design by Bond

Saaristo by Bond
Forest Carbon brand identity design by Design Bridge and Partners

Forest Carbon by Design Bridge and Partners
Pauli & Sisters brand identity design by Marina Veziko

Pauli & Sisters by Marina Veziko
Cadmus brand identity design by Lovework

Cadmus by Lovework

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More type styles

All typefaces and styles

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Typefaces in these identities

All typefaces in use