BrewBike

Brewbike started on a college campus selling cold brew, and it runs on students: they launch and manage their own on-campus coffee businesses and learn how to run a company before they graduate. Koto rebuilt the brand around that idea, turning a small coffee start-up into a story about students getting ready to change the world, not just the job market.

The heart of the identity is the Brew Bean, a cheeky coffee-bean mascot, joined by a cast of more than 50 other beans in university gear, going-out outfits or simply chilling. A loose marker language, a nod to long study sessions, highlights words across packaging, posters and social, and every university gets its own colours so each campus can make the brand its own.

The design was led by Dave Rax as Design Director at Koto, with the coffee bags produced together with Where Giants Roam.