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Orange in branding

Orange is friendly without being childish, which is why food, finance and tech brands keep reaching for it. These identities show how it pairs with cream, black and deep blue. BRRRANDING has 61 identities where orange leads the palette; the colours are read from the work itself, not guessed.

It shows up most in Food & Drink (15), Tech (13) and Culture & Events (7). The usual partners are Beige & Brown (22), Blue (22) and Green (17). Studios include Bold Scandinavia, Earthling Studio and Jones Knowles Ritchie; the newest additions are Browserbase by Family Style, Cocolab by Wedge and Common Goal by Barkas.