Browserbase

Browserbase helps developers and AI agents run and scale browser automation on the web. As its product suite grew, the offering started to read as separate companies. Family Style was asked to bring the portfolio together while keeping some products free to go to market on their own.

The studio set up an endorsed brand architecture: Browserbase is the parent brand and core platform, with Stagehand and Director as endorsed brands. Each keeps its own identity but stays tied to Browserbase through naming and a shared design language. The strategy rests on one idea, that Browserbase makes ambitious browser automation possible: new ways to do things, not better ways to do the same thing.

The identity holds two forces at once, precision and ambition. A palette taken from the 1960s and tuned for screens, GT Planar with its curved terminals and italics that nod to science fiction, and sweeping landscapes that suggest new frontiers all sit on a strict grid inspired by De Stijl. Imagery runs through a pixel grid, and GT Standard Mono points straight at computing.

Every brand in the family uses the same toolkit with its own colour, headline weight and imagery. Stagehand is green, with a mid-weight headline and square forms for a hands-on, dependable feel. Director goes lighter, with blue and circular forms. Family Style also built a custom image tool so the team can turn photos and video into the pixel style themselves and export SVG or PNG files.