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BRRRANDING

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Rebrands

A rebrand has to carry the equity of the old identity into something new. The projects here show what studios keep, what they drop and how far a known brand can move. BRRRANDING has 146 of them, from 2017 to 2026.

Most are in Tech (37), Finance (20) and Culture & Events (19). Palettes lean Blue (79), Black & White (53) and Orange (41). Studios include Koto, Jones Knowles Ritchie and Bold Scandinavia; the newest additions are Browserbase by Family Style, London Film School by Rabbithole and Purple Garden by Mother Design.

146 projects

Browserbase brand identity, billboards and merch by Family Style

Browserbase by Family Style
London Film School brand identity, posters and website by Rabbithole

London Film School by Rabbithole
Purple Garden brand identity, wordmark and app by Mother Design

Purple Garden by Mother Design
Cocolab oral care brand identity and packaging by Wedge

Cocolab by Wedge
Common Goal football nonprofit brand identity by Barkas

Common Goal by Barkas
Manychat chat marketing brand identity by COLLINS

Manychat by COLLINS
Robin legal AI brand identity by Otherway

Robin by Otherway
Melius brand identity by View Source

Melius by View Source
Stack Overflow rebrand by Koto

Stack Overflow by Koto
Fello brand identity by Bold Scandinavia for the Swedish mobile carrier

Fello by Bold Scandinavia
Intuit brand identity by JKR: wordmark, i symbol and Intuit Intelligence

Intuit by JKR
Tekprivacy data protection brand identity by Another Collective

Tekprivacy by Another Collective
Rerun brand identity by Studio Gruhl

Rerun by Studio Gruhl
BrewBike brand identity by Koto

BrewBike by Koto
Caitlyn brand identity by Kallan & Co

Caitlyn by Kallan & Co
Expensify brand identity by The Collected Works

Expensify by The Collected Works
Museum of Soviet Arcade Machines brand identity by ONY

Museum of Soviet Arcade Machines by ONY
Care.com brand identity design by Manual

Care.com by Manual
Circus brand identity by LIT Create

Circus by LIT Create
WhatsApp brand identity launch film by Hueso

WhatsApp by Hueso
Brooklyn Film Festival brand identity by Otherway

Brooklyn Film Festival by Otherway
Comfy brand identity design by BUCK

Comfy by BUCK
YLLW brand identity design by Gärde

YLLW by Gärde
Aptos brand identity design by Ashfall Studio

Aptos by Ashfall Studio

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