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Tech branding

Software and AI companies change their identities more often than anyone else, so this is where the newest thinking shows up first: restrained type, one accent colour, motion systems built for product screens. BRRRANDING has 61 hand-picked tech identities, released between 2016 and 2026, 37 of them rebrands and 22 new brands.

The palette across them leans Blue (31), Black & White (27) and Green (25). Most systems include motion (48), website (45) and print (28). Typefaces you will see: Agrandir, Basis Grotesque and Champ. Studios include Koto, COLLINS and Fiasco; the newest additions are Browserbase by Family Style, Union by Order and Wabi by Studio Dumbar/DEPT.