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Health & Wellness branding

Health brands are moving away from clinical blue and stock photography. The identities here use softer palettes, custom type and illustration to make care feel human. BRRRANDING has 9 hand-picked health & wellness identities, released between 2021 and 2026, 7 of them rebrands and 2 new brands.

The palette across them leans Blue (6), Green (4) and Black & White (3). Most systems include motion (8), website (6) and illustration (5). Typefaces you will see: Cheee, Founders Grotesk and Ivory TT. Studios include Team, Area17 and in-house; the newest additions are Purple Garden by Mother Design, Cocolab by Wedge and Care.com by Manual.