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Purple in branding

Purple sits between the warmth of red and the calm of blue, and brands use it when they want to feel premium, playful or slightly strange. The projects here show all three. BRRRANDING has 18 identities where purple leads the palette; the colours are read from the work itself, not guessed.

It shows up most in Tech (6), Finance (2) and Health & Wellness (2). The usual partners are Blue (7), Yellow (6) and Green (5). Studios include Bajgart Design Office, Barkas and BUCK; the newest additions are Purple Garden by Mother Design, Union by Order and Common Goal by Barkas.