Non-profit & Public branding

Charities, councils and public bodies need identities that work for everyone, in every language, on a small budget. The projects here show how studios make accessible systems feel warm instead of institutional. BRRRANDING has 11 hand-picked non-profit & public identities, released between 2018 and 2026, 8 of them rebrands and 3 new brands.

The palette across them leans Blue (8), Yellow (4) and Black & White (3). Most systems include motion (8), illustration (7) and print (7). Typefaces you will see: Brûle, Gotham and Inter. Studios include Anti, Asis and Barkas; the newest additions are Common Goal by Barkas, Carlton Parade by Frost* and RSPCA by Jones Knowles Ritchie.