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BRRRANDING

RSPCA

by Jones Knowles Ritchie ·

"The RSPCA wanted to reposition their brand in a way that would explain all the work they do and why it matters. They wanted to define their next 200 years.

It meant a bigger focus on the people, the animals, and everything else beyond cats & dogs. To be reflective of not just society, but culture: inspiring people all over the UK to join the cause."

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