Papier

Papier committed to the possibility of a blank page.

Founded in 2015, design-led stationery brand Papier quickly acquired its first million customers. The ambition was always much bigger — to become a category-defining brand. In the words of founder Taymoor Atighetchi, for "a piece of Papier to touch everyone's lives."

Ragged Edge helped them define a rich, distinctive brand to launch in the US, and move from solely direct-to-consumer into retail stores like Target and Anthropologie.

The Idea

'Invite Magic' sits at the heart of the Papier experience. Distinctive, actionable. With rich creative potential. The identity imagines Papier as an emporium of magic objects brimming with untapped potential.

Logo

Instantly iconic, the logo is an elegant expression of the concept — an open book, filled with pages of possibility.

Results

• $50 million Series C funding secured within three months of launch

• Listed in 2,500 Target stores across the US

• Also in Barnes & Noble, Nordstrom, and Anthropologie

• Winner — Best Rebrand, Creative Review 2022

• D&AD Wood Pencil — Logo Design & Branding 2022

"Ragged Edge were a brilliant partner. They were sensitive to the brand we had built and our customers loved, yet unafraid to challenge and push us out of our comfort zones. The result is a brand that beautifully captures how the magic of stationery goes beyond the cover."
— Taymoor Atighetchi, CEO & Founder, Papier